Live on chain, right now
Someone else owns this headline
Below is an ordinary marketing page. 16 pieces of it are for sale, 13 have been bought, and 2 have already changed hands. That is a real board on a real chain, reading live — the prices are shown at an example rate card, because the board itself runs on a test network.
Every word here belongs to a stranger.Owned · taken 1×Take it for$2.80Current owner gets$2.30Publisher gets$0.40
This headline is on-chain property. Buy it, rewrite it, and get paid when the next person takes it.OwnedTake it for$1.68Current owner gets$1.38Publisher gets$0.24the hero imageOwnedTake it for$2.80Current owner gets$2.30Publisher gets$0.40Bought, not writtenOwnedTake it for$0.84Current owner gets$0.69Publisher gets$0.12
Someone paid for this sentence. It changes when they sell.OwnedTake it for$0.56Current owner gets$0.46Publisher gets$0.08Priced by the marketOwnedTake it for$0.84Current owner gets$0.69Publisher gets$0.12
Every slot reverts toward its floor until somebody wants it again.OwnedTake it for$0.56Current owner gets$0.46Publisher gets$0.08Still availableFor saleCosts$0.60Publisher gets$0.57
Nobody has bought this one yet, so you are reading the publisher’s own words.For saleCosts$0.40Publisher gets$0.38The part that is unfamiliar
Whoever owns a slot decides what it says. Anyone can take it from them by paying more, and the person being replaced is paid when that happens. They always get back at least the floor you set. Sometimes more, if the slot has been trading — not always more than they paid.
Prices here are an example — a rate card like one you might set. Who owns what, what has changed hands and what is still open are all read from the live board, and every percentage applied below is the board’s own: a takeover really does cost 1.4× the floor, and the publisher really does keep 95% of a first sale.
- Paid to this publisher so far
- $2.72
- Their cut of a first sale
- 95%
- A takeover costs
- 1.4× the current floor
- Board
- 0xed706C67…8a8d7d
What this would mean for your page
You pick which parts are sellable and the lowest price each can go for. People buy them, write what they want inside them, and pay you every time one changes hands. You are paid on every sale, forever.
Until something sells, your page is exactly as you wrote it — the tag renders whatever is already in the element, so a visitor cannot tell it is there.